Saturday, July 2, 2016

False dawn

False dawn - something that seems to show that a successful period is beginning or that a situation is improving when it is not; a promising situation which comes to nothing.

Example - "The increase in sales at the end of the year proved to be a false dawn"


Image - http://news.nationalgeographic.com/content/dam/news/photos/000/257/25726.adapt.768.1.jpg


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